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Client Retention for Therapists: What Makes Clients Rebook?
What makes a client decide to book another appointment? Rebooking isn't about being pushy. It's about creating a positive client experience, communicating clearly and helping people understand what the next step might be.

Sue Jaycock
3 days ago4 min read


Why Therapists Avoid Selling – And How to Sell Without Feeling Pushy
f you are a therapist who feels uncomfortable selling, you are certainly not alone.
You may be perfectly happy talking about your therapy, sharing useful advice and supporting people who come to you for help. Yet the moment you have to mention your prices, promote an appointment or encourage someone to book, you begin to feel awkward.

Sue Jaycock
Aug 45 min read


Are You Giving Too Much in Your Therapy Business?
Every therapist I've ever met entered the profession because they genuinely care about people and want to make a difference. Being generous with your attention, time and support may feel like a natural part of providing a good service, particularly when you know that a client is struggling. However, it is very easy for occasional acts of kindness to become the normal way you run your business. An appointment runs over because the client needs to talk. You reply to a message d

Sue Jaycock
Jul 306 min read


How to Find Your Niche as a Holistic Therapist Without Feeling Boxed In
Trying to find your niche as a holistic therapist can feel surprisingly uncomfortable.
You may worry that choosing a focus means putting yourself into a tiny box, limiting the therapies you offer or turning away people you could genuinely help, but that is not what niching has to mean. Niching simply means becoming clearer about who you especially enjoy helping, what you help them with and what you would like to be known for.
It gives your marketing a clearer direction while

Sue Jaycock
Jul 265 min read


How Therapists Can Build Trust Online Without Being Salesy
For many therapists, marketing can feel uncomfortable.
You want more people to know about your work, but you don’t want to sound pushy, repeat yourself constantly or turn every Facebook post into a sales pitch.

Sue Jaycock
Jul 193 min read


Why Therapy Clients Don’t Book - Even When They’re Interested
Have you ever had the feeling that people are looking at your website, your Facebook page or your directory profile, but not taking the next step? Perhaps they seem interested. Perhaps they have liked a post, visited your page, or even asked a question, but then they don't book.

Sue Jaycock
Jul 64 min read


Why Experienced Therapists Still Struggle With Confidence
If you are an experienced holistic, complementary or wellbeing practitioner, it can feel frustrating to still struggle with confidence. You may have years of training, plenty of client experience, and lovely feedback from people you have helped, and yet, when it comes to talking about your work, charging properly, putting yourself out there, or inviting people to book, self-doubt can still creep in.

Sue Jaycock
Jun 156 min read


3 Things That Help Therapists Grow Their Business
If you are a holistic, complementary or wellbeing practitioner and your business is not growing as steadily as you would like, it can feel frustrating.

Sue Jaycock
Jun 64 min read


The Real Reason Therapists Avoid Visibility
If you are a holistic therapist or wellbeing practitioner, you probably already know that being more visible would help your business.

Sue Jaycock
May 303 min read


Why Simplifying My Therapy Business Changed Everything
A personal reflection on how simplifying my therapy business helped me become clearer, easier to understand, and more focused. This post explores why offering too many therapies can sometimes confuse clients, why clarity matters, and how therapists can evolve their business without losing their experience or identity.

Sue Jaycock
May 265 min read


Are You Productive Faffing in Your Therapy Business?
When therapists tell me they’re “working on their business all the time” but still not getting regular enquiries or consistent clients, there’s often one thing going on underneath it all.

Sue Jaycock
May 162 min read


Why Therapists Struggle to Get Clients
Many talented therapists struggle to get clients even when they are excellent at what they do. Sue Jaycock, The Holistic Growth Coach, shares why visibility matters and how to grow a therapy business without feeling pushy or salesy.

Sue Jaycock
Mar 82 min read
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