What makes a client decide to book another appointment? Rebooking isn't about being pushy. It's about creating a positive client experience, communicating clearly and helping people understand what the next step might be.

f you are a therapist who feels uncomfortable selling, you are certainly not alone. You may be perfectly happy talking about your therapy, sharing useful advice and supporting people who come to you for help. Yet the moment you have to mention your prices, promote an appointment or encourage someone to book, you begin to feel awkward.

Every therapist I've ever met entered the profession because they genuinely care about people and want to make a difference. Being generous with your attention, time and support may feel like a natural part of providing a good service, particularly when you know that a client is struggling. However, it is very easy for occasional acts of kindness to become the normal way you run your business. An appointment runs over because the client needs to talk. You reply to a message d

Trying to find your niche as a holistic therapist can feel surprisingly uncomfortable. You may worry that choosing a focus means putting yourself into a tiny box, limiting the therapies you offer or turning away people you could genuinely help, but that is not what niching has to mean. Niching simply means becoming clearer about who you especially enjoy helping, what you help them with and what you would like to be known for. It gives your marketing a clearer direction while

For many therapists, marketing can feel uncomfortable. You want more people to know about your work, but you don’t want to sound pushy, repeat yourself constantly or turn every Facebook post into a sales pitch.

Marketing can become surprisingly complicated when you are running a therapy or wellbeing business. You start with one simple intention, such as getting more clients, then suddenly you are thinking about Facebook, Instagram, Google, websites, email lists, blogs, videos, networking, adverts and everything else you have been told you should be doing.